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It should go without saying that the media community is a crucial institution for the advancement of the nation's poor population.

Nowadays, almost every aspect of society is covered by the media. And in a way that makes continuing to be ignorant practically difficult. It has a significant impact on how people form ideas or preferences, interpret how they perceive the world, make judgements about purchases, etc.

Most importantly, the media educates the public. That awareness prompts thought. And the fortunate will only take part in it after giving their contribution to the development of the underprivileged.

The Children's Charitable Trust has received resounding support from the media community thus far. It would have been quite difficult for us to help all those poor and deserving youngsters through its welfare projects without their advocacy.